RELEVANCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES AS A STRATEGIC TOOL 2024

Abstract

This article aims to explain the relevance of information and communication technologies as a strategic tool for organizational growth. This is an extremely important issue for this sector, where information on the subject is scarce and there is little understanding of its relevance to the strategic process. Using technology for human resource management allows leaders and supervisors to conduct assessments and plan operational tactics based on clearer and more accessible data. Investment in these systems is significant upon initial installation, and their maintenance costs are typically low, resulting in a very positive impact on final results in the medium and long term.

Information, coupled with an appropriate system for managers, is a major ally in today's world; however, good management is essential. Information technology has irreversibly altered the business world since its systematic introduction, and is a topic of great relevance both from an academic perspective and in the corporate environment. To remain competitive in this ever-changing market, organizations must keep pace with the transformations in their environment. Linked to these changes is technology, which has proven to be increasingly innovative. Managers in the digital age have a crucial role: identifying the right technology to meet the company's real needs, knowing that this will impact the entire organizational culture.